4 Crafty Tips for Building Your Business

Is there a secret to being successful? Certainly, there isn’t but trying to sell something online and actually make a profit takes time and determination to do so. If you are creative and have always wanted to sell your own craft online, perhaps now is the time to do it. Of course, there are things that you can do well to make your shop more visible on the internet but there are also steps you can take to ensure that the business you are building from the ground up is going to be sustainable. There are a few ideas below that can help you, and go one step at a time, to help ensure this. Even if you already feel as if you are an established seller, there are a few helpful tricks and tips to help you grow and get more sales.

  1. Do One Thing Well – Starting your own business is such an exciting time but it also can be overwhelming. For started, you don’t want to try and please everyone because then your shop will feel muddled and so will your social media channels. Customers need to understand who you are, what your brand stands for, and who your target marketing audience is. They need to trust that who they are purchasing from is someone who knows what they are doing. If you have loved being creative and making jewelry, then you should go into the craft business. Focus on one thing that makes it easier to define your customers and build your craft business around that. Think about what you would make and then narrow it down to sound appealing to your audience. For instance, if you like to make things unique visit your local thrift shop to find items that you might not find at a local store. Create a ring that doesn’t have a diamond for those engaged couples who are searching for something different. This can help serve your audience, your creativity, and your niche. 
  1. Building Your Brand– First and foremost, know that this part takes time. Nobody is successful overnight and even if it does happen, it’s too overwhelming and you could end up shutting down the business because you can’t get enough orders to meet the demand. While you are building your brand it’s also about knowing who you are inside and what makes your brand worth investing in. Protect the core values that you take with you and bring it to your shop. This can be anything from the name of your shop to any photographs you take of your product and put them on the Internet. Your voice and description of what you are selling speaks volumes.

Image: Saw Trax

  1. Hire Help – Nobody expects you to try and do it all, especially in the beginning. If you don’t think you are good at something, you could attempt to try and figure it out but it might be best to leave it to the experts. For instance, I’m not a great carpenter but I wanted a box to be made to hold jewelry and display them properly. My friends at Saw Trax offer a variety of incredible tools and saws to help bring my vision to life, especially if I’m looking to make a large piece that will be a wow factor to my audience. They even have a door dolly. This could have helped me several scary trips up and down the stairs with large jewelry displays. The scoop dolly makes it so much easier to take that anxiety of moving those large pieces and missing a step. They also are able to help with moving doors if I needed a big display case to be moved out as well. Be sure to look up this local Atlanta business for any of your wood work or design ideas! 
  1. Look to Social Media – It may be overwhelming to set up various pages on various platforms for your business but this is the biggest way to get your name out to people and the fastest. Make sure that your business is straight forward adn all of your platforms are roughly the same name to make it easier. For instance, you can call it Chloe’s Crafts on Facebook and make sure that there is some variation of that on your Twitter and Pinterest accounts to make it easier for brands to find you. Begin by sharing your jewelry on your personal pages and then adding your business link so that friends, neighbors, and family can click to and see what other items you are selling. Create gift guides, special promotions, and sales to get the word of mouth going too! 

It might be scary to start your own craft business but if you’re confident, stay true to yourself, and know that you’re going to work hard then it can happen. If it’s not successful the first time around, don’t be afraid to get advice from experts, friends, or loved ones who see if they have any ideas to help you. You want to build your community with like minded entrepreneurs like ourselves. Surround yourself with positive and uplifting individuals who want to see you succeed and will do their best to help make your dream happen as well.



  1. November 21, 2020 / 4:19 pm

    I totally agree! Branding is something that I’m still learning. Before I didn’t know about it at all and my content was so inconsistent.

    I also love your focus on doing one thing well! There are so many ways to promote or things I’d want to talk about. I need to focus on one or two platforms as you’ve said. Better to enhancing your strengths than becoming average trying to improve your weaknesses 🙂

    ~ Larissa | Self Care, Wellness, Personal Growth

    • November 24, 2020 / 11:47 am

      That’s so true. Focus on doing one thing well. I’m glad the article inspired you.

  2. November 29, 2020 / 7:15 am

    These tips were straight and to the point. I’m fairly new to Brand building and this quarter it finally hit that I was all over the place trying to please everyone.

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